Ramadan Zakat & Sadaqah Appeal
Three women, two camps, three stories of displacement - campaign-grade films engineered to carry the weight of a Ramadan giving appeal.
Fundraising appeals live or die on human content. Generic displacement statistics do not move donors to act at the rate a real face does. UNHCR needed campaign-grade visuals around real IDP women whose stories were diverse enough to speak to different donors, yet coherent enough to anchor one campaign.
A multi-subject, field-filmed Ramadan appeal documentary - three women across two camps in Borno and Benue, each speaking in her own words. Structured to yield a full campaign film plus modular single-subject assets deployable separately across platforms, prayer gatherings, social media, and donor presentations.
- Primary human evidence converting awareness into Zakat contributions
- Modular structure generated social, event-screening, and digital fundraising content from one production
- Faith-community credibility through verifiable, locally documented need
- Named human stories supporting donor retention beyond a single Ramadan cycle
What was the brief for this film?
UNHCR Nigeria needed their work documented with cinematic credibility - evidence that could stand in front of institutional audiences. Three women, two camps, three stories of displacement - campaign-grade films engineered to carry the weight of a Ramadan giving appeal.
What service was delivered?
Campaign Film - one of 2CJ Stories’ core service lines, delivered end-to-end from narrative audit through production to final delivery.
Can 2CJ Stories produce a similar film for our organisation?
Yes. Every engagement starts with a 30-minute Visual Narrative Audit to define what your audience needs to believe - then we build the film around that goal.
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